The question that springs to mind is: how is this virtual church different from a church's web page? The answer comes when the church service begins. Unlike on a web page, I actually heard the short sermon presented as it was going out to the rest of the attending avatars.

As I participated in the service, I was aware that others shared this encounter with me. The service was a different experience from when I toured the church on my own. I could follow the examples of the more experienced avatars and could add amen or other responses when I desired to do so. I could have also sat and never typed/uttered a word. After the service, some of the more regular attendees spoke to me. Again I was aware that I was not alone during this time.
As Douglas Estes said in SimChurch, some people who have social anxieties find a virtual church to be a safer place to socialize and develop relationships. I can certainly see the advantage when "virtual-world interactions can be far more authentic and far less awkward than real-world relationships...." (27) In addition to those with social anxieties, those people, who are not familiar with mainstream churches, "will prefer to worship in the virtual world because of the flexibility, transparency, diversity, and other innate strengths found in most virtual churches." (28)
The experience of virtual church felt like more than if I'd been on a web page. I felt like I had been somewhere. As someone who doesn't routinely function in the virtual world, I have to say I'm not sure where I've been. If someone who is comfortable moving about Second Life, I can certainly see the appeal of attending church with others who have similar interests.